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Results: 196
Manipulating Temporal Cues and Message Concreteness for Deal Communication
Yi Liu
Apr 01, 2020
Online merchants often use social media to communicate deal messages to directed consumers, but they face the fundamental challenge of how to effectively communicate deal messages to these consumers using that medium. This...
Published by: IGI Global
A Corpus-Based Study on the Translation Style of Five English Versions of Fu Sheng Liu Ji, Vol I
Bing Zhang
Oct 31, 2022
Using a corpus approach, this article investigates the translation styles of the first chapter of Fu Sheng Liu Ji at three levels: the statistical parameters, the translation of culture-specific lexis, and readability...
Published by: IGI Global
A Cross-Cultural Perspective on the Blended Service Quality for Ride-Sharing Continuance
This research aims to elucidate the service quality factors influencing customer satisfaction with ride-sharing services. Particularly, this research compares Chinese and US consumers to identify the influence of national...
Published by: IGI Global
Exploring the Social and Systemic Influencing Factors of Mobile Short Video Applications on the Consumer Urge to Buy Impulsively
With the progress of digital and mobile technologies, mobile short video apps (MSAs) have been booming in recent years. These MSAs are expanding their role in social commerce, which has aroused scholar’s and practitioners’...
Published by: IGI Global
Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming
Live streaming has become popular among various e-commerce models. As an efficient way of marketing, live streaming can stimulate consumers' impulse purchasing behavior by creating a compelling experience, flow experience. Even...
Published by: IGI Global
User Identity Hiding Method of Android
Yi Zhang
Jul 01, 2020
With an 86.1% global market share, Android takes the top spot smartphone operating system. Due to its open environment, Android suffers from various kinds of attacks, which cause a serious privacy leakage problem. To protect...
Published by: IGI Global
Are the relationships between mental health issues and being left-behind gendered in China
BACKGROUND: While most existing studies reveal left-behind children (LBC) are prone to suffering from mental health issues, some other literature fails to develop a statistical significance between being left-behind and facing...
Lossless Data Hiding in LWE-Encrypted Domains Based on Key-Switching
This paper proposes a lossless data hiding scheme in learning with errors (LWE)-encrypted domain based on key-switching technique. Lossless data hiding and extraction could be realized by a third party without knowing the...
Published by: IGI Global
Application of an Improved Clustering Algorithm of Neural Networks in Performance Appraisal Systems
Yun Yi
Feb 21, 2022
With the development of economic globalization, human resource competition has long become the key core of enterprise development and peer competition. Reasonably Formulating an enterprise’s employee performance appraisal...
Published by: IGI Global
An Improved BPNN Algorithm Based on Deep Learning Technology to Analyze the Market Risks of A+H Shares
The backpropagation neural network (BPNN) algorithm of artificial intelligence (AI) is utilized to predict A+H shares price for helping investors reduce the risk of stock investment. First, the genetic algorithm (GA) is used to...
Published by: IGI Global
The Impact of Risk-Aware Consumer Trust on CB E-Commerce Platforms and Purchase Intention
Cross-border e-commerce(CBRC) is increasingly affecting the value of traditional trade due to its rich variety, convenient operation, and free of time and space restrictions, and has also changed the consumer's Shopping habits....
Published by: IGI Global
A Fuzzy Adaptive Firefly Algorithm for Multilevel Color Image Thresholding Based on Fuzzy Entropy
Multilevel thresholding image segmentation has always been a hot issue of research in last several years since it has a plenty of applications. Traditional exhaustive search method consumes a lot of time for searching the...
Published by: IGI Global
Sidney Shapiro's Translatorial Agency
Honghua Liu
Jan 01, 2019
Translatorial agencies have gained wider currency in contemporary translation studies. Efforts have been made to delve into it from both translators' individual habits and the contextual elements of their work. But there is...
Published by: IGI Global
Believe It or Not
Most theories of information security policy (ISP), except a few focused on the insider-centric view, are grounded in the control-centric perspective, and most ISP compliance models stem from Western countries. Regulatory focus...
Published by: IGI Global
Effect of Technological Innovation Inputs on Global Value Chains Status
Under the backdrop of the continuous escalation of the Sino—U.S. trade friction, China's industrial development environment in global value chains (GVCs) has further deteriorated, research on the improvement GVC status of the...
Published by: IGI Global
Paratext Analysis of Patronage Factors
Hu Liu
Jan 01, 2021
Drawing on André Lefevere's rewriting theory, this paper endeavours to explore how Howard Goldblatt translates Mo Yan's novel Life and Death Are Wearing Me Out (hereafter referred to as L&D) with regard to patronage control by...
Published by: IGI Global
Point of View in Translator's Style
Yang Liu
Oct 31, 2022
Based on self-built parallel and comparable corpora, this paper explores the translator's style manifested in two Chinese translations of Moment in Peking (one by Zhang Zhenyu and the other by Yu Fei). The findings demonstrate...
Published by: IGI Global
The Influence of Hospital Online Healthcare Information Services on Information Adoption Intention
Liu Liang
Oct 01, 2022
Based on the findings of previous studies, a new theoretical model of the influence of hospital's online healthcare information services to its elderly patients' information adoption intention was formulated, analyzed, and...
Published by: IGI Global
Intelligent Skiing Posture Detection and Recognition Through Internet of Bodies
Peihua Liu
Apr 01, 2022
The training of special ability of skiing should start from the control of body posture ability to highlight the characteristics of the sports. Thus, the athletes can have the sports ability in the process of high-speed skiing....
Published by: IGI Global
Logistic Management in the Supply Chain Market Using Bio-Inspired Models With IoT Assistance
Hongyun Liu
Oct 01, 2022
The internet of things (IoT) is a modern generation of internet-associated embedded information and communication technology in an online environment to incorporate logistics and supply chain processes seamlessly. Automation in...
Published by: IGI Global
Factors Influencing the Residential Land Use Right Mortgage in Yen My District, Hung Yen Province, Vietnam
Pham Nam
Jan 01, 2022
The study aims to identify influencing factors and their influences on the residential land use right mortgage as the basis for proposing solutions to improve land use right mortgage. The study used methods of collecting...
Published by: IGI Global
Quantum communication through devices with indefinite input-output direction
Abstract
Certain quantum devices, such as half-wave plates and quarter-wave plates in quantum optics, are bidirectional, meaning that the roles of their input and output ports can...
Research on Robot-Based Gesture Interactive Decoration Design
Liu Yang
Feb 21, 2022
Recently, automata have become a research hott spot in various countries for a wide range of applications in areas such as security, entertainment, and industry. We designed a mobile robot which is based on gesture control with...
Published by: IGI Global
Translator Professionalism
Christy Liu
Jul 01, 2019
In recent decades, Translation Studies scholars have highlighted the concept of translator professionalism as a multidimensional term related not only to practitioners' competency in the language domain, but also to their...
Published by: IGI Global
Numerical simulations of oil spill trajectories in the Danjiangkou Reservoir in China
Oil spills in surface water happen each year in the world and significantly damage water quality and ecosystems. Numerical simulation of oil spill trajectories is helpful for risk assessment and risk controlling. Previous...
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